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ГЛАВНАЯ СТРАНИЦА > Вакансии для выпускников программы МВА
0 Вакансии для выпускников программы МВА

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JOB TITLE: SENIOR BRAND МANAGER, Russia         
DEPARTMENT:MARKETING

JOB PURPOSE
To ensure proper development of brand equities and profitability maximization of  several international brands in Russia through:

  • Development of effective brand strategy in Russia
  • Product packaging adaptation
  • Advertising & media placement
  • BTL promotions on and off trade
  • PR activities

REPORTING RELATIONSHIPS:
Reports to:  Marketing Director
Responsible for: 1-3  Brand Managers

MAIN MISSIONS & RESPONSIBILIES:
1. Local brand strategy development

Adapt global brand strategy to the Russian Market
Elaborate & adjust brand essence, developed by brand owner
Prepare quarterly LE (Last Estimates)
Work out 3 year plans & annual budgets

2. Marketing mix implementation

  • packaging adaptation

Develop adaptation of labels together with brand owner& the agency
Conduct consumer tests of new packaging / label adaptations
Conduct comparative product taste tests (both blind & open)

  • Advertising adaptation & media placement

Adapt advertising campaigns in cooperation with ATL agency & brand owner
Conduct consumer tests of new creative campaigns
Ensure smooth working relations with ATL agency
Provide ideas for creative / indirect advertising

  • BTL promotions on & off trade

Implement promotions in off-trade accounts (supermarkets) and on-trade
accounts (restaurants, clubs & bars)
Ensure maximum quality of the promotion campaigns arranged
Constantly provide new promotion ideas that comply with the strategy and help
the brands to stand out in competition together with trade marketing
Develop POS materials in collaboration with trade marketing to gain maximum effectiveness at optimum cost.
Constantly assess the effectiveness of promotions and propose ways of increasing it.

  • Pricing

Trace competitive pricing on a regular basis
Provide pricing recommendations to top management

  • PR Activities

Develop PR strategy as a part of marketing plan in cooperation with PR manager of the company & PR agencies involved.
Develop & implement PR events in cooperation with PR Manager & PR agency.
Ensure maximum quality of these events (e.g. maximum brand visibility, product availability, product knowledge by promo personnel & bartenders, etc.).

3. Brand performance analysis

Conduct regular analysis of the results of retail audit
Conduct regular monitoring of brand equity
Develop other ad-hoc consumer studies
On a regular basis present the results of analysis & propose solutions to top   management.

4.  Financial control

Control marketing budget for the brands
Ensure proper management reporting
Follow financial discipline of the company

5.  Management

Manage other activities of the team on day-to-day basis
Provide constructive feedback on regular basis
Ensure development program for subordinates

REQUIRED SKILLS & KNOWLEDGE

KNOWLEDGE/ SКILLS:
Marketing knowledge critical
English language critical
French language desired
Analytical skills important
Computer skills important
Communication skills important

COMPETENCIES
Concern for details & quality Critical
Creativity Critical
Management Skills Critical
Achievement orientation  Important
Initiative & entrepreneurship  Critical
Efficiency  Important
Relationship building Important
Professional Integrity  Important
Team work / Cooperation Important
Customer service orientation Important
Time Management / Prioritization Important
Empathy & Communication Critical

REQUIRED PROFILE

Minimum  5  years experience, preferably,  in marketing
Degree in business studies with focus on marketing
European mobility

27.02.2009г.

International Executive Director Moscow

This position is based in Moscow, Russia.

Catenon Worldwide Executive Search is the Executive Search firm that has solved the integrated international search of professionals in more than 35 countries.

We offer solutions to our clients' business problems, stemming from the current competitive business environment, to global searches for professional talent.

Catenon Worldwide Executive Search has a team of professionals from over 35 countries, all of whom participate in domestic and international search processes in different countries and cultural settings (United States, Asia, Latin America, Eastern Europe and others). They couple their local expertise with advanced information systems, assessment methodologies and Catenon's knowledge management process to ensure homogeneous quality and successful search results on a global scale.

For this reason, the Catenon Worldwide Executive Search team performs searches for top professionals, either for one position in several countries simultaneously, or to create local teams for the implementation of strategic outsourcing decisions.

Catenon is looking for a dynamic, “hands-on” International Executive Director who can provide the leadership to aggressively grow revenues. This individual will report to the GM and will be responsible for growing and increasing revenues from high potential prospects and new accounts. This includes developing the sales strategy as well as identifying and qualifying prospects to determine their need, interest level and potential revenue opportunity. This individual will be an experienced field sales with outstanding sales and communication skills, as well as possess the ability to exceed revenue goals.

Functions:

  • Be responsible for all revenue development in Russia as well as developing strong client relationships and strategic alliances.
  • Formulate, in co-operation with the Management, an operation "go-to-market" strategy, to strengthen Catenon position on existing markets and propose new markets where to expand based on analyses of opportunities and market sizes.
  • Meet (and preferably exceed) yearly set Sales Target for the region, which are divided into monthly sales goals.
  • Provide accurate and consistent Sales forecasting to the Management, on a weekly basis, focusing on Monthly and Quarterly goals.
  • Focus on total customer satisfaction, building active positive references in the region.
  • Get involved in large important accounts to close opportunities and close opportunities in other markets where there are no local Sales.
  • When necessary, hire new colleagues to fill positions in the country (Sales, account managers, local Sales directors, etc.), based on upfront agreed business plan and budget.

Requirements:

  • Master Degree and MBA.
  • Professional experience: desirable had worked at multinational company and/or innovative companies.
  • At least 3 languages: english is a must; russian and a third one (spanish recommended).
  • Leadership.
  • Personal, Interpersonal Relationship, Managerial, Social and Operational Efectiveness.

If you are interested in this offer, please send your CV with this reference number: M3776 as the subject to process@catenon.com

26.02.2009г.



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